TrueCue enters into strategic partnership with Simpson Associates

TrueCue, the analytics products and service brand, has entered into a strategic partnership with Simpson Associates, a leading data analytics consultancy, which will enable its customers to access TrueCue’s highly scalable SaaS data warehouse automation solution.

Founded in 1991, Simpson Associates specialises in developing data and performance management solutions, focusing on areas such as data strategy; data analytics; master data management; dashboarding and reporting; and planning and forecasting for clients in sectors including higher education, housing associations, local government, manufacturing, media & publishing as well as legal.

Simpson Associates has a strong ecosystem of technology vendor relationships, which enables them to deliver complete data analytics solutions, designed to meet the individual needs of its customers. It’s partnership with TrueCue will enhance this proposition further by providing access to TrueCue’s smart data warehouse automation platform built for businesses on the Microsoft Azure Cloud.

Giles Horwood, Managing Director, of Simpson Associates discusses this further, “The TrueCue platform really stood out as a complementary component of what we are already offering to our customers. With an automated platform, it offers our customers a simple and cost-effective option for delivering a robust and scalable cloud data warehouse platform. Simpson Associates is a Microsoft Gold partner, holding competencies in data and business intelligence, and so with the TrueCue platform being built on the Microsoft Azure Cloud it complements our solutions perfectly.”

Giles Horwood believes the partnership will afford customers more choice and options for achieving their preferred data analytics solution.

James Don-Carolis, TrueCue’s Managing Director, shares the sentiment: “The TrueCue platform has been designed and built to automate Microsoft’s data services within Azure, meaning partners such as Simpson Associates, now have the capacity to accelerate their analytics solutions. Passing these benefits on to the customer it means they can capitalise on having speedier access to a complete end-to-end analytics solution that is able to address business challenges not just departmentally but companywide. We’re incredibly excited to be entering into a partnership with Simpson Associates where we can leverage each other’s expertise in order to serve our customers.”

Giles Horwood concludes, “Today’s organisations are handling vast amounts of data, often from disparate sources. But even with data management systems in place, many businesses still struggle to interpret and gain the actionable insights needed to support critical decision-making. By working with partners like TrueCue, we are able to help forward-thinking organisations understand and resolve some of the most complex and common challenges, ultimately enabling businesses to make better informed decisions.”

About TrueCue
TrueCue’s mission is to empower business leaders with truth and certainty from their data. We provide high-impact analytical consultancy underpinned by our cutting-edge technology platform. The TrueCue Platform is a SaaS data warehouse automation solution built for the Azure Cloud. Using an innovative no-code UI, it delivers an enterprise-grade data warehouse in a fraction of the time and cost it would normally take, and reduces your reliance on technical IT.

The TrueCue Services team bring expertise in data management, data visualisation, data science and enablement. The result? Solutions that are crafted to deliver genuine business insight, enabling you to focus on what matters most: making good decisions using data you can trust. TrueCue is a Microsoft Gold Partner, Tableau’s-longest standing EMEA Partner, and Alteryx EMEA 2019 Partner of the Year.